March 2008
Kress report/Kress express
"Vibrant Media holt Finnegan als Chief Media Officer.Vibrant Media legt sich Chief Media Officer zuVibrant Media, internationaler Anbieter von Video- und In-Text-Onlinewerbung, hat Sean Finnegan als Chief Media Officer verpflichtet. Finnegan war zuletzt CEO von OMG Digital, der Online-Abteilung der Omnicom Media Group."
March 2008
InternetWorld Business
"Sean Finnegan, bis dato CEO von OMG Digital, der Online-Abteilung der Omnicom Media Group, wird neuer Chief Media Officer bei Vibrant Media. Beim Anbieter von Video- und In-Text-Onlinewerbung ist Finnegan für die Abteilungen Marketing, Produktinnovationen und Geschäftsentwicklung zuständig."
March 20, 2008
Net Economie
"Vibrant est contextuel, pertinent et uniquement déclenché par les utilisateurs. Vibrant In-Text souligne des mots dans le contenu des sites web. Les mots sponsorisés deviennent ainsi une opportunité pour les annonceurs de communiquer un message dont l'activation est laissée aux internautes."
March 20, 2008
L’Expansion
"Directeur marketing et partenariats de Vibrant Media, spécialiste américain de la publicité contextuelle, Sean Finnegan répond aux questions de NetEco.com sur l'évolution du marché, en particulier la marge de manoeuvre des fournisseurs indépendants face à de puissants acteurs du Net et du logiciel comme Google, Yahoo et Microsoft."
March 18, 2008
Journal du Net
"Je suis resté neuf ans à Omnicom, au cours desquels j'ai contribué à faire prendre à ce groupe le virage vers le numérique. Via des acquisitions et par la croissance organique, nous avons construit un vrai groupe de publicité numérique. Le travail est terminé. Il y a environ un an, j'ai décidé de retrouver ce côté "entrepreneur" en rejoignant Vibrant Media."
March 17, 2008
MediaPost
"In-text video advertising offers Internet users the ability to interact with advertisements on their own terms by providing a user-initiated format that matches ads to relevant words and phrases within content."
March 14, 2008
Campaign
"As one of the most recognised individuals in the digital media space and hailed in the US as a visionary, Sean Finnegan had received his fair share of press attention..."
February 1, 2008
Adotas
"She will be responsible for developing an internal research unit for Vibrant Media. Garcia will need to provide Vibrant Media's vertically focused advertisers and publisher partners with tangible insights and best practices."
February 1, 2008
ClickZ
"Vibrant Media hired Denise Garcia as senior vice president, corporate strategy and research. The advertising network hired Garcia from a vice president position at AG Edwards."
January 31, 2008
Fox Business
"Ms. Garcia will leverage her experience as a leading financial and industry analyst within the Internet advertising sector to develop an internal research unit for Vibrant Media."
January 31, 2008
Business Wire
"In her new role, Ms. Garcia will be tasked with providing Vibrant Media's vertically focused advertiser and publisher partners with tangible insights and best practices."
January 28, 2008
Der Kontakter online
"Vibrant Media hat Sean Finnegan als Chief Media Officer verpflichtet. Der 36-jährige wird fur die Pflege von Agebtur_und Verlagsbeziehungen zuständig sein und den bereichen marketing und Produktinnovation vorstehen."
January 25, 2008
W&V online
"Vibrant Media, Anbieter von Video- und In-Text-Onlinewerbung, erweitert sein Angebot von usergesteuerten Web-Werbeformaten. Es gibt künftig eine neue Art von Video Ads. Diese ermöglicht unter anderem, TV-Spots auf Online-Medien zu übertragen."
January 24, 2008
Media Week
"Finnegan, previously chief executive of OMG Digital, part of Omnicom Media Group, will take on marketing, business development and product innovation duties at Vibrant, as the company continues to expand..."
January 23, 2008
Advertising Age
"In a move that surprised much of the interactive marketing community, Sean Finnegan, who was elevated to CEO of Omnicom Media Group Digital in July, has left the company to become chief media officer of independent contextual-advertising company Vibrant Media."
January 23, 2008
ClickZ
"Finnegan was previously the CEO of Omnicom Media Group Digital. He will oversee the marketing, business and product development for the video and contextual ad network."
January 23, 2008
Min Online
"Ex-CEO of OMG Digital (and ex-min magazine intriguing person-2006), Sean Finnegan, has been named chief media officer at Vibrant Media, a contextual advertising network. Finnegan will be overseeing marketing, business development, and product innovation at the company."
January 22, 2008
MediaWeek
"Omnicom has lost its top digital executive, as Sean Finnegan, Omnicom Media Group CEO, has left the agency to become chief media officer at Vibrant Media."
January 22, 2008
Smart Brief
"Omnicom has lost its top digital executive, as Sean Finnegan, Omnicom Media Group CEO, has left the agency to become chief media officer at Vibrant Media."
January 22, 2008
Advertising Age
"NEW YORK (AdAge.com) -- Sean Finnegan, who was tapped less than a year ago as CEO of Omnicom Media Group Digital, is leaving to assume the role of chief media officer at Vibrant Media."
November 26, 2007
Businessweek
"This year the Web sites of several Gannett newspapers, including The Indianapolis Star, The Arizona Republic, and the Reno Gazette-Journal, began using in-text ads. New York City-based Vibrant Media, one of the leading firms that specializes in selling in-text advertising, has nearly doubled the number of publishers showing its ads in the past year."
November 19, 2007
MediaPost
"The flexibility of Vibrant's expandable video unit falls directly in line with our consumer-centric planning philosophy by allowing us to seamlessly integrate our creative messaging and give users control of their online video viewing experience," said Laura Valentino, Digital Media Specialist, Spark Communications."
October 11, 2007
Adotas
"The landscape of online advertising is changing every day. We selected Vibrant Media's solutions because they offer our readers media-rich, non-intrusive advertisements that cater to their specific interests..."
September 27, 2007
Yahoo Finance
"Since July 2006, Vibrant Media's number of unique users has grown 81% to 108 million worldwide."
September 27, 2007
Morning Star
"The company's continued global expansion and success of its contextually targeted in-text and video advertising solutions has led to a 2,133 percent increase in revenues over the past five years."
May 30, 2007
BtoB News Alert
"Vibrant Media Reports Ninety Percent Growth of Publisher Network Since April '06; Hires ValueClick Media Executive Brian White to Champion Continued Expansion"
May 21, 2007
Financial Week: On the Move Listing
"Vibrant Media Attracts Yahoo! Finance Executive, Dennis Morgan, as Chief Financial Officer "
May 7, 2007
ClickZ
"Vibrant Media Teams with Campbell's Soup, Mailmen & Globetrotters to Fight Hunger"
March 6, 2007
BizReport
"DaimlerChrysler were among to first to recognize (The Vibrant Word Ownership Program) and has reportedly secured already more than 1,000 keywords and phrases, including its nameplates and lifestyle words."
March 6, 2007
iMedia Connection
"In-text advertising has since become the mainstream with behemoth clients like Sony and Microsoft signing with the company."
March 5, 2007
MediaPost
"Vibrant in-text advertising delivers innovation and effectiveness, which will remain an integral part of our media strategy for 2007 and beyond."
March 5, 2007
AdWeek
"With Web video inventory in short supply, DaimlerChrysler is streaming clips in a novel way by using hyperlinks to lay claim to lifestyle terms like "freedom" that it associates with its brands".
March 1, 2007
New Media Age
"The breadth of coverage offered by Vibrant Media and the way our ads only appeared on appropriate pages meant that we put the entire spend with it."
February 28, 2007
The Deal
"Yousef Squali estimates the worldwide online advertising industry was $30 billion last year and that it will grow to $60 billion by 2010. He identifies Vibrant Media's model "one of the best opportunities in the space."
January 17, 2007
iSPOT News
"Last year Vibrant Media introduced Vibrant Video, which gives advertisers the opportunity to play videos."
October 24, 2006
ArriveNet Editorials
"The overall quality of their video ads would make Google jealous."
October 10, 2006
NMA- Eidos
"The campaign...which is being run by Vibrant Media, uses IntelliTXT in-text technology so that when a users' mouse moves over key words the ad is generated."
October 6, 2006
Adotas
"IntelliTXT will help BCRF engage potential supporters and raise awareness of its role in battling a disease that kills over 40,000 women in the U.S. each year."
October 5, 2006
DMNews
"We are very grateful to Vibrant Media and Wilson for their support, and know that highlighting 'breast cancer' in pink across the Internet will evoke a strong response from the millions of people affected directly and indirectly by this disease," said Myra J. Biblowit, president of The Breast Cancer Research Foundation.
September 10, 2006
Times Online
"Web-based advertising can reach a more focused audience than TV or radio."
July 27, 2006
ClickZ
Relevance, reach, rich media, user-initiated interactivity. It would appear the newest version of IntelliTXT has it all.
June 26, 2006
DM News
Vibrant Media has inaugurated an in-text advertising service called Intellitxt Video that delivers rich media video content at the move of a mouse.
June 12, 2006
Advertising Age
[PDF, 114 KB]
"(IntelliTXT VIDEO) gives advertisers the ability to contextually target video ads in a way that leaves control in the hands of the consumer...The ads are perhaps the closest yet to purely user-initiated marketing, apparent only by the underlines unless users activate them."
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June 12, 2006
MediaPost
"The way we operate is allowing no advertising clutter at all until the user chooses to mouse over. We're tapping into the excitement of TV advertisements, tying it to the power of contextual targeting."
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June 12, 2006
Adweek
"Advertisers hunting for more video ad inventory will have another option: running their spots tied to text in Web pages"
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June 12, 2006
ClickZ
"Vibrant Media has a creative team that will resize video and Flash content for advertisers. Vibrant also offers advertisers help in choosing keywords and optimizing content for their campaigns. They are also able to share anonymous data from past campaigns to help identify keyword trends across industries."
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