October 10, 2006 - Computer games publisher Eidos has launched on an online ad campaign to drive the 2007 version of its Championship Manager football game on PC.

The campaign, which is being run by Vibrant Media, launched today to coincide with England's European qualifier against Croatia on Wednesday.

The campaign uses IntelliTXT in-text technology so that when a users' mouse moves over key words the ad is generated. The ads link to the Championship Manager 2007 dedicated website.

The campaign is targeting football fans and will run across TeamTalk's portfolio of sports websites including TeamTalk.com, Sporting Life and Football365. The ads will be focused around international football news and forums discussing the game.

Eidos has previously used IntelliTXT to aim promotions for the games 'Hitman: Blood Money' and 'Urban Chaos: Riot Response'.