Campaign: Fable III Launch

Microsoft wanted to create buzz around the launch of Fable III, exclusively available on Microsoft Xbox. Vibrant and Microsoft worked together to create an innovative live feed countdown unit, which was a global media first within in-text. The unit counted down to the games launch and featured Fable III branding and the game trailer. After launch the campaign continued with an expandable in-text unit featuring the trailer. The campaign appeared in gaming and entertainment content on words including 'Xbox 360', 'best new release' and 'exciting game'. View demo »

Campaign: Recipe Unit

Sainsburys created a useful Custom Recipe Unit that would spark ideas for tasty, easy Christmas meal options. They wanted to position Sainsbury's as the perfect partner to inspire when people were planning their menus. While mousing-over words like "clementines," "mince pies" and "cava" users could immediately access recipe ideas and ingredient lists directly inside the unit. Users could easily note down a recipe without having to leave the page and had the option to click through to the online shop to buy ingredients. View demo »

Campaign: vPro

Vibrant worked with Intel to create a custom In-Text unit that delivered a live Twitter feed directly to the user. This supported Intel's drive to push social media and engage their target audience of IT decision makers. Through In-Text, we were able to integrate Intels Twitter feed to engage Intels target audience of IT pros, adding an interactive element to the campaign. his campaign continuously optimized the API feed of tweets aligning them with key terms like internet security, processor, chipset, and spyware. View demo »

Campaign: Touch Smart

To communicate the new TouchSmart technology on their premium printer range, HP wanted to bring to life the touch functionality. Vibrant created an interactive custom unit that mimicked the touch screen functionality and emphasised this by turning the cursor into a human finger. The creative reflected the personality of the HP brand and focused on core brand and product terms including "photos," "images" and "printer" View demo »

Campaign: Vaseline

Vaselines core objective was to encourage E45 buyers to choose Vaseline Intensive Rescue for their dry skin needs. The interactive custom unit enabled Vaseline to have strong branding combined with product information. Information was delivered on words including "skincare", "moisturiser" and "skin conditions". The campaign was combined with Vaselines long term strategy to own the word dry skin, placing themselves as the first choice for dry skin sufferers. View demo »

Campaign: Dynamic Weather Unit

December 2010 in the UK was the coldest December in 100 years. To promote the Patriot as the vehicle to tackle and enjoy these extreme weather conditions, Jeep delivered an in-text media first, offering live weather reports and illustrating that Jeep drivers were not only prepared for the harsh weather - but were excited to face it head on with the Jeep Patriots off-road capabilities. The creative delivered dynamic copy and geo-targeted weather reports to position the Jeep Patriot as a vehicle that welcomed the difficult driving conditions. For example, if the weather report was snow, the creative read: "Oh Hello Snow: I'd been hoping you'd stop by;"   View demo »

Campaign: Flora pro.activ Educational Campaign

The campaign was designed to reach an audience of 50+ users and educate them on the benefits of using Flora pro.activ across a whole year. A keyword strategy was devised to ensure the creative ran in areas of relevant content broken into food and drink, health and lifestyle. To build a synonymous relationship in the users mind Vibrant provided the brand with the ability to own the word 'cholesterol' for the entire duration of the campaign. This meant that for the entire year only the Flora Pro.Activ campaign would be linked to the word 'cholesterol'. The testimonial videos were housed within large, eye-catching branded video units to aid brand standout, user engagement and recognition.  View demo »

Campaign: European Facebook Feed

Foot Locker wanted to engage 16-24 year olds across Europe who were interested in sport, fashion and music. Their core objective was to drive people to their Facebook page and encourage them to 'Like' the page and interact with their video content. Vibrant created a Custom Unit that brought Facebook content to the user by incorporating a live feed from Foot Locker's Facebook page. This gave an insight into the great content people could access. The unit also contained the current video and promotion of the competition and appeared when users moused over words such as "new styles", "sports" and "cool".  View demo »

Campaign: Rimmel Sunshimmer

To raise Awareness of the new shades of Rimmel Sunshimmer and encourage users to visit the website and apply for a free sample of the product, Vibrant created a bespoke multi tabbed unit that was placed across the beauty and lifestyle verticals. The Custom in-text units allowed the user to "mouse over" the different shades of Rimmel Sunshimmer Instant Tan make up, changing the colour of the model's legs in the ads. Free samples were also able to be ordered after a suitable colour was chosen.   View demo »