Testimonials: Vibrant In-Text Ad

 

Microsoft

Vibrant provides Microsoft Live Search with the ability to engage users by integrating our search functionality conveniently within relevant content. We've had success with this solution which allows our customers to instantly experience Live Search across the internet.

– Meredith Brace, Senior Marcom Manager, Microsoft

Sainsbury's

At Sainsbury's we are always striving to find new ways to engage with our customers online and inspire them with tasty meal solutions. Vibrant and PHD worked with us to understand our key objectives and together we created a custom hyperlink solution. By offering exciting recipe suggestions with detailed ingredient lists in the midst of relevant on site content we connected with our target audience and delivered them useful information that they could act on immediately.

– Sarah Squire Senior Brand Manager, Sainsbury's

Unilever

In-text advertising, has offered the perfect solution for us to be able to effectively target people who are actively looking for information online around dry skin issues. The creative solution that Vibrant has built has meant we deliver a strong brand presence on the page, whilst offering users comprehensive information about all our products, without having to navigate away unless they choose. We are really happy with the results this campaign has delivered to date.

– Georgina Edwards, Vaseline UK Brand Manager, Unilever

HP

To support the launch of the new range of HP Photosmart all-in-one printers HP wanted to bring to life the "touchscreen" functionality of the printers. Vibrant created a unit that reflects the look and feel of the HP UK web site and showcased the HP TouchSmart technology by turning the cursor into a 'human finger.' The user clicks each icon to view the TV advertising campaign or a demo on some of the key printer capabilities. The Vibrant solution complimented the media plan by delivering an innovative and visually impactful creative to create stand out.

– Dexter Harris, Imaging & Printing Group, HP

Visa

"Vibrant In-Text Video advertising has proven to be a great online video strategy for Visa Small business. By aligning the Visa brand with words such as "expense management, "small business financing" and "line of credit," we have been able to effectively reach small business owners across the internet and engage them with a user-initiated brand experience

– Scott Symonds, Executive Media Director, AKQA

Mini

"Vibrant In-Text ads continue to deliver click-thru rates that far surpass what we've been experiencing with traditional online display advertising and booth the cost-per click and conversions are extremely competitive we will look to include in-text in all of our future plans."

– Kate Alini, Marketing Communications manager, MINI USA

ASK

"Vibrant enables Ask.com to turn our campaign into a compelling entertainment content unit by bringing the Ask.com experience directly to our users, conveniently and on their own terms.'

– Jared Cluff, VP User Acquisition, Ask.com

Chrysler

"Vibrant In-Text Advertising gives Chrysler LLC the reach to engage customers with an advertising experience across an expansive list of online publishers. The user is in control and engages with ads through our core words, which we have exclusive ownership of throughout the year. Vibrant In-Text advertising delivers innovation and effectiveness which will remain an integral part of our media strategy."

– George Murphy, SVP Global Brand Marketing, Chrysler LLC

Breast Cancer

"We are very grateful to Vibrant and Wilson for their support, and know that highlighting 'breast cancer' in pink across the internet will evoke a strong response from the millions of people affected directly and indirectly by the disease."

– Myra J. Biblowit, President of the Breast Cancer Research Foundation

Daimler Chrysler

"Vibrant in-text advertising gives Daimler Chrysler the reach to engage customers with a video advertising experience across an expansive list of online publishers. The user is in control and engages with the ads through our core words, which we have exclusive ownership of throughout the year. Vibrant in-text advertising delivers innovation and effectiveness which will remain an integral part of our media strategy for 2007 and beyond.

– George Murphy, SVP Global Brand Marketing, Daimler Chrysler