Articles

18^th April 2011
Brand Republic
Rimmel London, the cosmetics brand, is rolling out a digital campaign for its Sunshimmer and Day 2 Night Mascara products, using adaptable custom in-text units.

7^th February 2011
InPublishing
Vibrant, a leader in premium contextual advertising solutions, has announced it has increased its UK portfolio of premium publishers, building its reach to include 21 million new page impressions for its top brand advertiser clients.

21^st January 2011
BrandChannel
In-text advertising can be a balm to brands. So says Vibrant, a US-based specialist in premium contextual advertising solutions, that shared with us the results from a recent campaign with Vaseline.

8^th December 2010
Marketing
The print and digital ads, running until 22 December, promote the Chrysler-owned SUV marque's Compact Jeep Patriot.

6^th December 2010
Media Post
The campaign, via Chrysler LLC's UK media firm London-based Maxus and Vibrant Media, uses feeds from World Weather.

27^th September 2010
Brand Republic
Babka joins Vibrant from the same role at global IT security company Sophos, where he was working on an IPO, before it was acquired by Apax Partners.

22^nd September 2010
iMedia
The leader of in-text advertising, Vibrant Media, says the future of advertising lies in integrated content. The question is how to do it, and Vibrant has a solution.

1^st July2010
BusinessWire
Vibrant (www.vibrantmedia.com), a world leader in contextual advertising solutions and next generation hyperlinks, has signed a deal with ShopLocal, a wholly owned subsidiary of Gannett Company, and the leader in local digital marketing solutions.

24^thJune 2010
iMedia
Vibrant Media teams with search experts from comScore to explore innovative ways to extend keyword advertising into relevant web content.

22^nd June 2010
UKTALK Marketing
OMD London has scooped gold for its Intel 'vPro' campaign at the 2010 Vibrant Awards, held to recognise the best of the UK's contextual advertising.

3^rd June 2010
Media Post
Frequently, people ask me what party planners should keep in mind when attempting a memorable hootenanny. The answer is so subjective because 23-year-old Kelly is into one thing, 33-year-old Kelly is into another, and future Kelly prefers warm milk, a muumuu and fuzzy monkey slippers. Last night was the perfect milkshake of all three; if you're partying to impress this summer (especially next week), take heed.

2^nd May 2010
Media Week
Vibrant is forming a new team tasked solely with creating ads that aren't really ads. The company, best known for placing contextually relevant ads on Web content pages that appear only when a user scrolls over specific words, is launching a Hyperlink Content Division. That group, which Vibrant plans to staff up to 40 people by the end of this year, will specialize in helping clients incorporate content rather than traditional display or video assets within in-text placements.

29^th April 2010
Media Week
See how a keyword-centric ad unit provides a precise way to target interested consumers while providing content that won't interrupt their experience.

17^th March 2010
Biz Report
Despite the tight economic times worldwide contextual ad firm Vibrant Media is posting record growth numbers, and that growth is thanks to in-text advertising. You know, those little pop-up, hyper-linked ads? Consumers are beginning to click those ads as a way to navigate the World Wide Web, and Vibrant is banking on the trend continuing.

11^th March 2010
Media Week
Officials at Vibrant (formerly Vibrant Media) said the company enjoyed a record revenue and profit year as more traditional brands were drawn to the unique ad format; in fact, the company's revenue from the consumer packaged goods category alone soared by 68 percent in 2009. Vibrant also closed out the year particularly strong, enjoying 34 percent ad revenue growth in fourth quarter.

11^th March 2010
Media Post
Take Hewlett-Packard, for example. Vibrant supports its in-text advertising strategy. Natalie Jeter, U.S. advertising manager for servers at HP, views in-text advertising as an extension of paid search and search engine optimization…"The beauty is you don't pay for impressions similar to the way you pay for display on a cost-per-click basis, even if people mouse over and read the ads," Jeter says. "In display advertising you can have wasted impressions. The metrics have been so wonderful that we separated it out from banner ads."

5^th February 2010
iMedia Connection
Online consumers are more jaded than ever. With 62 percent of Americans saying they trust brands less than they did a year ago, according to the 2009 Edelman Trust Barometer, marketers seem to be asking themselves: What can we do to recapture people's attention and regain...

23^rd September 2009
iMedia Connection
James Piper, head of West Coast sales for Vibrant Media, took center stage at a Spotlight presentation during iMedia's Brand Summit in Coronado, Calif., and immediately addressed what many observers regard as one of the best features of in-text advertising. Like search, in-text is an advertising means that was designed for the interactive...

13^th April 2009
Media Week
"what you're seeing now is that many auto brands have become among the more sophisticated online marketers in terms of using the Web for both the lower funnel and upper funnel [of the purchase cycle]. They want to get someone to engage with their brand."

5^th May 2009
Adatos
Hammond, previously vice president of engineering for the Video Syndication Platforms Group at Yahoo, will be responsible for running Vibrant's business systems, algorithms, technical operations, database administration and product management.

6^th February 2009
Fortune
"Over time our mission will be to provide more intelligence around the hyperlink."

5^th February 2009
Wall Street Journal
"Over the past year, auto maker Chrysler, whose brands include Dodge and Jeep, has shifted its online-ad spending away from lifestyle sites to sites, such as Edmunds.com, that are geared toward consumers who are in the market for a car, as well as toward performance-driven products like Vibrant's in-text ads."

24^th September 2008
iMedia Connection
"Jay Seideman reviewed the need for relevancy within online advertising, along with the importance of ensuring that any creative is both entertaining and discoverable."

10^th September 2008
Media Week
"New product geared for publishers looking to increase time spent and page views on their sites"

10^th September 2008
AdWeek
"Instead of just delivering an ad, they're delivering content," he said. "Publishers have turned around to ask about providing their content."

10^th September 2008
Silicon Alley Insider
"Vibrant is selling the concept to publishers as a way to increase clicks by visitors by helping them to information they might not have otherwise found."

17^th March 2008
Media Post
"In-text video advertising offers Internet users the ability to interact with advertisements on their own terms by providing a user-initiated format that matches ads to relevant words and phrases within content."

16^th March 2008
iMedia Connection
"What makes Vibrant different from others in the space is not only its significant reach and first-mover advantage, but its technology and the quality of video..."

1^st February 2008
ClickZ
"Vibrant Media hired Denise Garcia as senior vice president, corporate strategy and research. The advertising network hired Garcia from a vice president position at AG Edwards."

31^st January 2008
Business Wire
"In her new role, Ms. Garcia will be tasked with providing Vibrant Media's vertically focused advertiser and publisher partners with tangible insights and best practices."

23^rd January 2008
Advertising Age
"In a move that surprised much of the interactive marketing community, Sean Finnegan, who was elevated to CEO of Omnicom Media Group Digital in July, has left the company to become chief media officer of independent contextual-advertising company Vibrant Media."

23^rd January 2008
ClickZ
"Finnegan was previously the CEO of Omnicom Media Group Digital. He will oversee the marketing, business and product development for the video and contextual ad network."

23^rd January 2008
Min Online
"Ex-CEO of OMG Digital (and ex-min magazine intriguing person-2006), Sean Finnegan, has been named chief media officer at Vibrant Media, a contextual advertising network. Finnegan will be overseeing marketing, business development, and product innovation at the company."

22^nd January 2008
Media Week
"Omnicom has lost its top digital executive, as Sean Finnegan, Omnicom Media Group CEO, has left the agency to become chief media officer at Vibrant Media."

22^nd January 2008
Smart Brief
"Omnicom has lost its top digital executive, as Sean Finnegan, Omnicom Media Group CEO, has left the agency to become chief media officer at Vibrant Media."

22^nd January 2008
Advertising Age
"NEW YORK (AdAge.com) -- Sean Finnegan, who was tapped less than a year ago as CEO of Omnicom Media Group Digital, is leaving to assume the role of chief media officer at Vibrant Media."