Nikon in tie-up with Vibrant to push Coolpix cameras
The campaign uses Vibrant’s in-image ad format, which identifies static images within brand-safe content across the web and embeds small overlays at the bottom of the image, along with display ads to promote its Coolpix series of compact digital cameras.
The campaign, planned by Nikon’s media agency Ted@Mediacom, breaks today (May 1) and will run for three-months across a range of consumer and entertainment sites.
“This in-image advertising solution is a great format to engage our audience through a visual medium, and allows us to position the Coolpix S3300 around really pertinent content,” says Nikon UK group marketing manager Jeremy Gilbert.
Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant clients include Microsoft, General Motors, Unilever, Sainsbury’s and Hewlett Packard.
The company, founded in 2000, has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant has featured in the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007; 2008 and Sunday Times Tech Track in 2004 and 2005. www.vibrantmedia.co.uk or www.hyperlinkevolved.com or http://ww.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.