Cella Irvine on putting the consumer first
M&M Global TV
London, 29th June 2012 —(M&M Global)— How do you engage with consumers in a multi-platform, multi-device world? And why is there a need for great creative when talking about great technology. Cella Irvine, chief executive of Vibrant Media, gives her insight into why consumer always comes first and her take on the friction that seems to exist between technology and creativity.
Watch the video here: http://mandmglobal.com/tv/29-06-12/cella-irvine-on-putting-the-consumer-first.aspx
Watch the video here: http://mandmglobal.com/tv/29-06-12/cella-irvine-on-putting-the-consumer-first.aspx
About Vibrant
Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant clients include Microsoft, General Motors, Unilever, Sainsbury’s and Hewlett Packard.
The company, founded in 2000, has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant has featured in the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007; 2008 and Sunday Times Tech Track in 2004 and 2005. www.vibrantmedia.co.uk or www.hyperlinkevolved.com or http://ww.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.
