Vibrant Media creates global CTO role
Jenni Baker
London, 2nd August 2012 —(M&M Global)— Contextual advertising specialist Vibrant Media has appointed former AOL and Advertising.com executive Tom Iler in the newly-created role of chief technology officer.
In this global role, Iler will lead Vibrant Media’s technology strategy and execution, with a specific focus on innovation, automation, data optimisation, product management and development.
Prior to Vibrant, Iler was executive vice-president and chief information officer of Ascend One, where he was responsible for software engineering, business analytics, technology operations and project management.
Before that, he was senior vice-president and chief information officer at digital ad platform AOL Advertising/Platform-A. He also served as chief information officer of Advertising.com, where he led the company’s technology team.
“Tom’s prior experience leading technology for Advertising.com and AOL’s Platform-A contributes to his stellar reputation as a strong leader and gifted, creative thinker,” says Vibrant Media chief executive Cella Irvine.
M&M Global recently caught up with Cella Irvine in Cannes. Check out the following videos:
Cella Irvine on putting the consumer first
Cella Irvine, Allen DeBevoise and Charlie Crowe on media consumption
Cella Irvine, Allen DeBevoise and Charlie Crowe on self-empowered consumers
In this global role, Iler will lead Vibrant Media’s technology strategy and execution, with a specific focus on innovation, automation, data optimisation, product management and development.
Prior to Vibrant, Iler was executive vice-president and chief information officer of Ascend One, where he was responsible for software engineering, business analytics, technology operations and project management.
Before that, he was senior vice-president and chief information officer at digital ad platform AOL Advertising/Platform-A. He also served as chief information officer of Advertising.com, where he led the company’s technology team.
“Tom’s prior experience leading technology for Advertising.com and AOL’s Platform-A contributes to his stellar reputation as a strong leader and gifted, creative thinker,” says Vibrant Media chief executive Cella Irvine.
M&M Global recently caught up with Cella Irvine in Cannes. Check out the following videos:
Cella Irvine on putting the consumer first
Cella Irvine, Allen DeBevoise and Charlie Crowe on media consumption
Cella Irvine, Allen DeBevoise and Charlie Crowe on self-empowered consumers
About Vibrant
Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant clients include Microsoft, General Motors, Unilever, Sainsbury’s and Hewlett Packard.
The company, founded in 2000, has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant has featured in the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007; 2008 and Sunday Times Tech Track in 2004 and 2005. www.vibrantmedia.co.uk or www.hyperlinkevolved.com or http://ww.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.
