Vibrant Media CEO Cella Irvine to Lead Panel at Cannes with C Squared and Machinima Execs
Charlie Crowe and Allen DeBevoise Discuss ‘Putting the Consumer First in the New Media and Advertising Landscape’
The session will feature Charlie Crowe, the Founder and Chief Executive of C Squared, the international media and marketing industry’s fastest growing publishing and events company; and Allen DeBevoise, the Chairman and CEO of Machinima, the dominant video entertainment network for serious gamers worldwide. The forum will touch on the foundational shifts driven by consumers in the media and advertising landscape.
Irvine, Crowe and DeBevoise, who have spent their careers in leadership roles at the nexus of media, digital and advertising, will offer unique perspectives and key insights on a range of important topics such as:
• What are the most profound changes in media and marketing being driven by Millennials and Digital Natives? How can brands reach and engage this audience?
• How can marketers find and engage consumers without losing their way in a multiplatform, multi-device world?
• What insights can brands leverage from gaming companies?
• We can all remember great TV ad campaigns from 20 years ago, but how many of us can recall a banner ad they saw yesterday? Is great technology replacing the need for great creative?
The conversation will be hosted on Twitter at #cannesexperience and #mandmglobal. After the event, the panel will be archived and available for view at www.mandmglobal.tv. For more information, visit havascafe.typepad.com. To view Havas Café’s Cannes event agenda, click here.
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2012), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. For more information, visit www.vibrantmedia.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.