London, 13th September 2012 — London, 12 September 2012: Vibrant Media, the leader in premium contextual advertising announces the appointment of Sam Pattison in the role of Head of UK Sales. Pattison joins Vibrant as it continues to expand its range of contextual solutions in the UK. Top 100 brands, such as Jaguar, Intel, Unilever & P&G look to Vibrant for innovative social, video and interactive solutions to attract and engage with consumers in a brand-safe environment. Pattison will be responsible for running the UK Agency Sales team.

Martin Forbes, Senior Vice President and Managing Director, Europe at Vibrant says, “Sam is joining Vibrant at a momentous time, with our new solutions gaining traction, and with the addition of key new executives, including Sheila Buckley, our first global CRO, and Tom Iler, our new CTO. With a wealth of agency sales experience, Sam will help to evolve our UK sales team and spearhead our growth in the UK - developing our robust presence in categories such as auto, health and FMCG, and expanding our lead into new verticals.”

With 12 years of experience in digital media, Pattison joins Vibrant from Unanimis Consulting Ltd where he served as UK Sales Director, and earlier, as Head of UK Agency Sales. He was previously also Group Head of Advertising for Workthing.com, part of the Guardian Media Group.

“Vibrant is known for leading the industry as a digital media company with advertising solutions that really help drive engagement between consumers and brands in relevant content.” says Sam Pattison, Head of UK Sales at Vibrant. “I look forward to joining a renowned 100-person worldwide sales team as Vibrant creates a new generation of contextual solutions that deliver content and advertising in the interest of consumers.”