VIBRANT MEDIA PRIVACY POLICY

We take the privacy of your data seriously. This policy is designed to help you learn about Vibrant’s data practices. Please do read it carefully.

References to "Vibrant/we/us" means Vibrant Media Limited. The terms “you” and “your” means you as a user of our Website and our Network.

This Privacy Policy explains how we use information we collect via our own website www.vibrantmedia.co.uk (Website) and on any of our client publishers’ websites, which are part of our advertising network (Network), for example, when you click on advertisements we have served on our clients' websites.

Please read our Privacy Policy carefully to understand the views and practices of Vibrant regarding your personal information. This Privacy Policy (together with our Cookie Policy) sets out the basis on which any personal information Vibrant collects from you, or that you provide to us, will be processed by us.

If you have any questions or queries, please contact us using the details set out at the end of this policy.

We occasionally modify our Privacy Policy and will post those changes on this page so that you remain aware of what information we collect, how we use it and under what circumstances we disclose it. Please check our Privacy Policy frequently to ensure that you are aware of any changes.

Topics:

  1. COLLECTION AND USE OF INFORMATION ON OUR WEBSITE
  2. COLLECTION AND USE OF NON-PERSONAL INFORMATION ON OUR NETWORK THROUGH OUR TECHNOLOGY
  3. WHO ELSE MAY USE YOUR INFORMATION
  4. COOKIES AND OTHER TECHNOLOGIES
  5. SECURITY
  6. PARTICIPATION IN SELF-REGULATORY PROGRAMS
  7. INFORMATION ACCESS
  8. CONTACT DETAILS FOR ADDITIONAL QUESTIONS AND/OR TO ISSUE A COMPLAINT

1. COLLECTION AND USE OF INFORMATION ON OUR WEBSITE

1.1 Our Website is directed at our clients who we intend to do business with. It is not directed at consumers.

1.2 The following personal and identifiable information may be provided by you when you visit our Website:

1.3 Your personal and identifiable information may be used in the following ways:

1.4 By using our Website and submitting your personal information, you consent to:

1.5 Please note that our Website may, from time to time, contain links to and from other websites. If you follow a link to any of these websites, please note that we are not responsible for the privacy practices or the content of such websites and the information practices of those websites are not covered by this Privacy Policy. Please check the individual privacy policy of any website before you submit any personal data to them.

Back to Top

2. COLLECTION AND USE OF NON-PERSONAL INFORMATION ON OUR NETWORK THROUGH OUR TECHNOLOGY

2.1 We place advertisements on websites operated by our client publishers (i.e. through our Network). Our products include Vibrant In-Text Ads, Vibrant In-Image Ads and Vibrant Display Ads. For more information about our products, click here. Other than serving advertisements as referred to above, we do not modify, control or influence any content on our client publishers’ websites.

2.2 Our technology is designed primarily to facilitate the delivery of contextual advertising. For example, we may place advertisements triggered from highlighted keywords within the text of web content on a client publisher’s website so that when you move your mouse over a word or phrase of interest, a relevant advertisement will appear (for example, an advertisement for cars which appears when you move your mouse over the word 'car' while reading an automotive news article).

2.3 We may collect information about a visitor’s interactions with the advertising we place on the Network, which we may use to provide more relevant advertisements aligned with your current interests. This process is called “Interest Matching”, and examples of how we may carry out Interest Matching are set out below:

2.4 Aggregate and non-personally identifiable web viewing and computer data is also collected and used for other purposes including advertisement delivery and reporting, measuring the effectiveness of a campaign, optimizing a campaign, and for operational purposes. We may also combine web viewing data with information (e.g. demographic data) provided by other entities to help make our advertiser clients' advertising more relevant.

2.5 If you'd like to opt-out from having Vibrant Media collect your non-personal information for Interest Matching advertising as described in section 2.3 of this Privacy Policy, please see our Cookie Policy. When you opt out, we will place an opt-out cookie on your browser. The opt-out cookie tells us not to collect your information to tailor our online advertisement campaigns. However, we may continue to collect certain data for basic ad serving and other purposes such as counting the number of times a keyword has been clicked.

Back to Top

3. WHO ELSE MAY USE YOUR INFORMATION

3.1 We may share the information described in sections 1 and 2 of this Privacy Policy with third parties, or transfer such information to a third party, in the following circumstances:

3.2 In addition to the information that we collect, a number of third parties may collect non-personal data when you visit websites in the Network. These third parties include:

For more information on how third parties use cookies in our Network, please click here to read our Cookie Policy."

Back to Top

4. COOKIES AND OTHER TECHNOLOGIES

4.1 'Cookies' are small pieces of information that are stored by your browser. Most web browsers automatically accept cookies, but you can usually change your browser’s settings to prevent that. We use cookies and other technologies on our Website and on the websites and advertisements in our Network.

4.2 We have created a Cookie Policy to explain how we use cookies and how you may manage our use of cookies and other tracking devices. Please click here to read our Cookie Policy.

Back to Top

5. SECURITY

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to, or stored on, our Website; any transmission is at your own risk.

Back to Top

6. PARTICIPATION IN SELF-REGULATORY PROGRAMS

We support the cross industry, Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (“DAA”) (for more information click here) as well as the DAA’s Self-Regulatory Principles for Multi-Site Data, and, in particular, the use of the Ad Choices icon. In support of the DAA and to provide consumers with enhanced transparency, we display the Ad Choices Icon advertisements delivered across our network to help consumers understand how their data is being used and provides choices for consumers who want more control. The Ad Choices icon is customarily displayed within the frame of our advertisement. The Ad Choices icon provides information (and links to other information) on online ads, who may be collecting and using online data, and how you can exercise choice with respect to those companies participating in the DAA program. Vibrant Media also (1) is a member of the Internet Advertising Bureau and abides by IAB’s Member Code of Conduct which you can review by clicking here and (2) is an NAI member and adheres to the NAI Code of Conduct (“NAI”) opt-out tool for behavioral advertising, which you can review at http://www.networkadvertising.org/choices.

Back to Top

7. INFORMATION ACCESS

7.1 Vibrant Media Limited is registered with the UK Information Commissioner's office as a Data Controller in accordance with the Data Protection Act 1998 (DPA) with registration number Z526181X.

7.2 The DPA provides a framework to ensure that personal information is collected and handled properly and gives individuals certain rights to know what information is held about them. More information can be found at www.ico.gov.uk.

7.3 You have certain rights to access personal data held about you and you can do this by contacting us at the details set out at the end of this policy. Any access request may be subject to an administration fee to meet our costs in providing you with details of the information we hold about you. You can also request us to correct any factual inaccuracies in information we hold or delete any of that information from our records.

7.4 We aim to keep any personal information we hold up to date, accurate and error free. You can edit your information at any time. Please help us to keep your information accurate and up to date by notifying us of any relevant changes in the personal data we hold about you by contacting us with your request by clicking here.

8. CONTACT DETAILS FOR ADDITIONAL QUESTIONS AND/OR TO ISSUE A COMPLAINT

If you have any questions or comments, or complaints about our Website (www.vibrantmedia.co.uk) or about this privacy statement, please contact us by one of the methods below:

Via mail: Vibrant Media, Ltd. 3rd Floor, 140 Aldersgate Street, London EC1A 4HY
Via email: info@vibrantmedia.com
Via telephone: 020 740 0000

Or you can submit an enquiry here.

Back to Top

Last updated July 22, 2014

Related Information