Vibrant provides accurate and robust advertiser protection technology to ensure your ads always appear in a brand safe environment. This addresses the risks inherent to campaigns that run across networks, through the ad exchanges, and directly on publisher websites.
With more than 7 years of testing and optimising, Vibrant SafeServe goes beyond domain and URL analysis. By providing real-time on-page word contextualisation, Vibrant SafeServe is able to identify negative content as it is posted to the web, prior to the ads being served.
- On-Page Analysis – ad protection technology that goes beyond the domain/URL
to analyse individual page content and words.
- Real-Time – Ensure your campaigns are protected from new content as it is posted to the web.
Vibrant's technology identifies the content before ads are served versus an audit of content
post the serving of advertising.
- Reporting – Real-time reporting pertaining to where ads are called within specific articles
- Custom Filters – Can be defined per campaign to block bespoke subjects
- Compatibility – Seamless integration with all ad serving technologies