Vibrant InterestAD (VIA) FAQs

1. How does Vibrant InterestAD (VIA) work?
2. Which web publishers carry Vibrant InterestAD (VIA)?
3. How much does VIA cost?

1. How does Vibrant InterestAD (VIA) work?
Vibrant analyzes millions of unique articles per week, first identifying the page context and then analyzing the article content, to identify the "core words of interest." Vibrant Interest Ads (VIA) leverage this data to isolate pages and deliver the most relevant display advertising experience possible. The result? Relevant information for the user, a very high conversion rate/ROI for the advertiser, and an incremental revenue stream for the publisher.

2. Which web publishers carry Vibrant InterestAD (VIA)?
Vibrant works directly with our premium network of over 6,000 web publishers who deliver VIA across millions of content-rich pages.

3. How much does VIA cost?
Our advertisers work with Vibrant account managers and pay a flat CPM (cost per thousand impressions). The CPMs are based on available inventory and the sub-category selected.